Imported designer shoe retailer Brazilia was looking to launch a new range of plastic or “jelly” shoes called Berri, which were scented in a variety of fruity flavours. Our proposed concept for the branding and in-store launch material sought to create a playful, fresh burst of bright and colourful style that echoed the shoes themselves.
Client: Brazilia
Agency: Espresso Dbn
Concept Development: Antony Ellis, Alexandra Kilian & Bianca van Deijzen
Graphic Design: Bianca van Deijzen
Creative Direction: Connie Aberson
Copywriting: Alexandra Kilian
